Resources

Books:

Bradley , N. (2007) Marketing Research tools and techniques, Oxford Uni. Press

Chisnall , P. (2005) Marketing Research, 7th edition, McGraw Hill

Malhotra & Birks  (2012) Marketing Research: an applied approach, 4th Edition, Prentice Hall

Burns & Bush  (2008) Marketing Research, 6th ed., Pearson

Proctor , T. (2005) Essentials of Marketing Research, 4th ed., Prentice Hall

Aaker, Kumar & Day  (2010) Marketing Research, 10th ed., John Wiley

McDaniel & Gates  (2011) Marketing Research Essentials, 7th ed., John Wiley

Birn , R. (2004) Effective Use of Market Research, 4th ed., Kogan Page

Malhotra & Peterson  (2008) Basic Marketing Research: A Decision Making Approach, 3rd ed., Pearson

 

Journals and Magazines:

Research - Market Research Society's industry magazine

International Journal of Market Research - MRS's journal published six times a year with academic and practitioner articles on market and social research.

Journal of Marketing Research - quarterly, peer-reviewed academic journal

Marketing Week - UK magazine for marketing jobs, marketing news, opinion and information

Marketing - weekly UK magazine for marketing, media and advertising industries

 

Weblinks:

The Market Research Society - the world's largest international membership organisation for professional research practitioners.

ESOMAR - the international marketing research industry body with 4500 members in 100 countries promoting the value of market and opinion research

MarketingPower.com - American Marketing Association's online portal

The Research Buyer's Guide (RBG) - a directory of market research providers and support services.


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