Academic Articles

This section includes some of the seminal and cutting edge research and thinking on e-business, e-commerce and e-marketing issues published in academic journals. You will need to have a subscription to view these articles. If you are a student or a member of staff in higher education, you should be able to view most of these via the Athens homepage log in, depending on the existing subscriptions of your institution.

Academic journal articles:

Porter, M. E. (2001). "Strategy and the Internet." Harvard Business Review, March: 63-78.

Amit, R. & Zott, C. (2001). "Value creation in e-business". Strategic Management Journal, Vol.22, Issue 6/7, pp: 493-521.

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