Marketing research

Jun 15, 2012

"Do Not Track" standard to impact advertisers

The new "Do Not Track" (DNT) standard will allow a user to opt out of the online tracking currently performed by internet advertisers and could hugley impact advertising revenue. The current tracking of users allows an advertising company to serve targetted advertising campaigns which are proven to be more cost effective and produce better results.

In the next version of Micorsoft's Windows operating system, DNT will be switched on by default but will the advertisers comply with the rules?

Category: General
Posted by: adminoya

You can read more about it here: ZDNet


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